Trying to Figure out How the New York Times A/B Tests Their Headlines
https://blog.tjcx.meThis guy scrapped data from New York Times’ homepage and their official API to see how the NYT tests different headlines and how they change over time. It looks like things like
- How many articles are A/B tested?
- How many headlines are tested for each article?
- Does it help?
- How different are the headlines?
- etc
Check out the web app with the data.
