An Into to Google’s Privacy Sandbox initiative, called Federated Learning of Cohorts (FLoC)

Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). This article by George Nguyen gives you a breakdown on what it is and what it means for the future of advertising.