YouTube Adds Living Room Data, New and Returning Viewers Data to Analytics
https://www.searchenginejournal.comYouTube creators now have access to new metrics about video views, and the Studio Mobile app is getting refreshed with efficient ways to view data.
New analytics data includes granular information about the sources of video views which wasn’t available before. Things like Living room impressions (impressions derived from sources like TV and video game consoles), new and returning viewers metrics that can be seen in the Audience tab within YouTube studio, and more.
The forthcoming update to the Studio Mobile app is the first step toward a larger goal of making it as feature packed as YouTube Studio on desktop.
