Facebook Is No Longer the Socialmedia Brand Used Most Often by a Majority of Social Media Users

According to the data from Edison Research for the first time (from 2015) Facebook is no longer named as the #socialmedia brand used most often by a majority of social media users — 47% say they use it most often.

For the first time in the history of the #infinitedial, Facebook is no longer named as the #socialmedia brand used most often by a majority of social media users — 47% say they use it most often. pic.twitter.com/UXoXhvEAIL

— Edison Research (@edisonresearch) March 11, 2021

Also, FB is now dominated by the older generation

Facebook has ceded share as the most-used #socialmedia among 12-34-year-olds to Instagram, Snapchat, and TikTok #infinitedial pic.twitter.com/e60lhuTSe1

— Edison Research (@edisonresearch) March 11, 2021