Microsoft Advertising Introduces Static Headlines for Dynamic Search Ads

Static headlines for DSA( Dynamic Search Ads) are now available in all markets where DSA is available. This gives you the power of DSA matching your landing pages to new and unique queries while retaining complete control over your ad content.

Put simply, static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show up for a particular URL you have in your page feed.

With ad descriptions already preset and headlines now static, what’s “dynamic” about DSA? Now that ad copy and headlines can be set by advertisers, the dynamic part in DSA is matching user queries based on your website content (set by the auto target rules you determine).