Facebook Is Bringing Ads to Shorter Videos and Stories, Paid Online Events and Fan Subscriptions Expands to More Regions

Facebook is expanding its monetization options for video creators. They will now be able to include in-stream ads in videos that are as short as one minute — previously, the minimum was three minutes. Those ads will usually play after 30 seconds of a shorter video.

Facebook is moving its in-stream advertising program out of invite-only mode, allowing creators with 60,000 minutes of Live viewing in the last 60 days to participate. For anyone watching videos posted by those creators, that probably means you’ll see more ads.

Paid online events (launched last summer) are available in 20 countries, with plans to expand to 24 more (including Argentina, Hong Kong and Ireland) in the coming weeks, while fan subscriptions are available in more than 25 countries and will be introduced in another 10 (Austria, Belgium, Denmark, Finland, Ireland, New Zealand, Norway, Sweden, Switzerland and Turkey).