Shopify to Build an Affiliate Network with Tiktok as Its First Partner

Shopify is currently testing a proprietary “content and commerce” affiliate network, as OMR has learned from various sources. If true, the news would mean that Shopify would no longer be acting as just a shop software platform but as a traffic and sales broker to its merchants. The affiliate network’s first partner will be social video app TikTok, OMR has learned. Moving forward, Shopify merchants will be able to create promotion plans directly from the software’s backend, involving product placements in videos of Tiktok creators. The Tiktok creators will be able to earn commissions if they integrate products from the Shopify merchants in their videos and generate sales.