Google Hotel Search Showing Free Listings in Results
https://blog.googleJust like it did with Google Shopping Google and Google Flights is now opening up free listings within Google Hotel search.
For all hotels and travel companies, this change brings a new, free way to reach potential customers. For advertisers, free booking links can extend the reach of existing Hotel Ads campaigns. The free listings appear under the label “all options” below the paid results.
Partners who already participate in the Hotel Prices API and Hotel Ads do not need to take any further action to appear in free booking links, and any hotel or travel company is eligible to participate via their Hotel Center account.