Google Rolling Out Insurance Information for Healthcare Providers on Google My Business

Google search began displaying insurance information on Knowledge Panels back in 2020. In the 4.8 version of the Google My Business API, GMB launched the ability to manage Health Provider Attributes and Insurance Network information. Healthcare organizations can now do this directly or can leverage a GMB partner that has this built functionality.

Additionally, in early 2021, users began reporting that they were seeing a new field in the Google My Business Dashboard that allows them to edit and display insurance information under the section titled, ‘Accepted Health Insurance’.