Test Shows Link in GMB Have a Big Impact on Ranking in the Local Pack
https://www.sterlingsky.caIn a limited test by the folks at SterlingSky they saw that when they changed the link in GMB from the homepage to a service page they started ranking for that service keyword in the local pack.
They took one of the practitioner listings that wasn’t ranking anywhere and we changed the URL on the Google My Business listing to point to their bus accident page instead of the homepage. They picked this as a target due to how specific/niche it was and because the listing for the firm wasn’t ranking for any of these terms.
The results showed that the landing page did have an impact. The presence of “bus accident” queries on the landing page content and in the URL increased the relevance for the listing and the ranking increased as a result. They reported the test a few weeks later and on other clients and saw the same results.
