Saijo George

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thursday4 Nov 2021

YouTube Tests Opening Shorts Directly for Users That Regularly Engage with the Option

https://www.socialmediatoday.com

Google is testing out a new Shorts experience – if you’re in the experiment and you close the YouTube app while watching Shorts, you will be dropped into the Shorts player when you reopen the app (so you have direct access.) If you exit the YouTube app while watching any content other than Shorts, we won’t direct you right into Shorts next time you open the app.

That would make Shorts the key focus for users who regularly engage with the option, with the app opening to a full-screen, never-ending feed of Shorts clips – just like TikTok. It is a significant change, considering it essentially changes what YouTube is to some degree.

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