YouTube Takes its Next Steps into Live-Stream Commerce via Beauty Fest 2022
https://www.socialmediatoday.comYouTube continues to steadily merge more commerce elements into its app, this time through the implementation of direct shopping in its 2022 Beauty Fest streams.
YouTube’s Beauty Festival will enable viewers to shop what they see directly in the live-stream.
YouTube’s been experimenting with live stream commerce elements over the last year, and now it’s looking for more ways to maximize the reach and engagement of shopping streams, in the hopes of encouraging more direct buying behavior in the app.
