Saijo George

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tuesday10 Nov 2020

YouTube Shares New Details About How Its Recommendation Algorithm Works

https://www.searchenginejournal.com

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. The
Creator Insider team answers a few questions like

0:26 If one of my videos under-performs, is that going to hurt my channel? Could a few poor videos pull down better videos in the future? – YouTube doesn’t make assessments about a channel as a whole based on the performance of a few videos.

2:32 Is there a point at which the number of videos per day/week on each channel is so high that the algorithm is overwhelmed and videos slip through? – There is no limit to how many videos can be recommended to a given viewer from a channel in a single day.

4:11 My channel has been around for quite a few years and I think I may have lots of inactive subscribers, should I create a NEW channel and then re-upload the videos in order to appear more acceptable to the algorithm? – Inactive subscribers is not a factor impacting YouTube’s recommendation algorithm.

6:56 How important is external traffic? – External traffic can help get a video shown in the recommendations section. But once it’s there it has to perform well with viewers.

8:00 I’m getting lots of traffic from external websites which is causing my click-through-rates and average view durations to drop, is this going to hurt my video’s performance?

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