YouTube Rolls Out New Shopping Features, Announces Partnership With Shopify

YouTube announced today that it’s launching several new shopping features for both viewers and creators.

YouTube is partnering with Shopify to allow creators and merchants to feature their products on their channels. Eligible creators can now link their Shopify store to their YouTube channel. With this partnership, creators who link their stores can display their products across their channel and leverage Shopify’s real-time inventory syncing. Creators in the United States can now enable onsite checkout to allow viewers to complete their purchases without leaving YouTube. Creators can start benefiting from the Shopify partnership by visiting the “Shopping” tab in YouTube Studio. Creators who want to link their Shopify stores and YouTube channels can see detailed how-to here.

YouTube is also introducing a new shopping destination in Explore for viewers in the United States, India and Brazil. The new shopping destination will feature relevant shoppable content for viewers in these countries. YouTube plans to roll out the shopping destination to more countries later this year.

Lastly, the company is introducing new tools within YouTube Studio’s “Shopping” tab so that creators can easily manage how their products are tagged and appear across their channel.