Youtube Rolls Out New Content-specific Creator Analytics For Youtube Shorts, Livestreams

YouTube has provided Mashable a sneak peek at its new analytics display so that creators can better understand how their different types of content are performing.

Creators will likely first notice that the “Reach” and “Engagement” tabs in YouTube Studio’s Analytics have been replaced with a new “Content” tab. Previously, those two tabs broke down viewership, watch time, traffic sources, and other data for the channel’s content as a whole. The new Content tab, however, will provide options to further break down the data by content type. Creators will notice “Video,” “Shorts,” “Live,” and “Posts” tabs that will provide reach and engagement data that previously wasn’t broken down by content-types.