Saijo George

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friday5 Feb 2021

YouTube Redesigns Its Sports Page and YouTube Select Program launches in Australia, Canada, India, and Japan

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The “/Sports experience,” which is available via URL or through the Sports icon on the site, now includes a video carousel with top highlight reels. In addition to the typical trending and algorithmic picks and top stories, there are also sections featuring more highlights, live contests, and content direct from the athletes.

The new-look is live on the web and mobile right now with TVs getting it later.

Also, ad buyers are also getting expanded opportunities through the YouTube Select program in reaching connected TVs: slots will open up in Australia, Canada, India, and Japan starting this year.

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