YouTube Outlines Plans to Bring Live-Stream Shopping to All Users
https://www.socialmediatoday.comLive-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximize their respective commerce potential.
YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.
And today, YouTube has provided some more insight into its longer-term ambitions for live-stream shopping, which YouTube hopes will eventually “allow anyone with a mobile device and a product to easily host a live shopping stream”.
