YouTube Announces New Applause Feature That Allows Users to Pay Creators Directly

YouTube’s applause feature, which is currently being tested and will roll out broadly to creators later this year.  With this feature, YouTubers who are eligible and have monetization enabled will be able to receive one-time payments from their viewers for pre-recorded content they’ve uploaded.

Viewers are given the option to tip the video’s creator via a one-time $2, $5, $10, or $50 payment. YouTube takes a 30% cut of the revenue.