YouTube Announces Dynamic Lineups in 10 Countries

Dynamic lineups, powered by advanced contextual targeting, are designed to find the ideal mix of content for your audience and brand sentiment. You can select lineups in Google Ads that align to moments, topics, relevance, or popularity. Dynamic lineups can include seasonal events, travel, sports, media and entertainment, beauty and fashion, video games, and more. Dynamic lineups are built using country-specific content for increased local relevance.

Advanced contextual targeting is the next generation of content targeting on YouTube. It uses Google’s machine learning to better understand each channel on YouTube, including analysis of video imagery, sound, speech and text. This allows them to create lineups that are scalable across content based on specific topics, cultural moments or popularity. For example, in addition to home or lifestyle lineups in most markets, you can find more nuanced choices like “home and garden” and “home improvement.” This means better access to customers with unique interests and needs—all with the brand suitability controls that are most important for your business.

YouTube dynamic lineups are launching on a rolling basis starting today and will be fully available by the end of September in ten markets listed below. They are available across both Google Ads and Display & Video 360, with more countries coming soon.

• Australia
• Brazil
• Canada
• France
• Germany
• India
• Japan
• Mexico
• United Kingdom
• United States

More info in their help documentation.