Saijo George

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friday30 Apr 2021

You May Soon Be Able To Run Facebook Promotions Within Whatsapp Business Tools

https://www.socialmediatoday.com

Facebook’s looking to provide a new option for businesses on WhatsApp which will enable them to create Facebook promotions within their WhatsApp business tools, that then link back to their WhatsApp presence.

To be clear, brands have long been able to create Facebook ads that link back to WhatsApp, they’ve just had to go through Facebook’s Ad Manager to do it. The new process, as you can see in this sequence, will provide that same functionality within WhatsApp itself, which is a significant advance for the platform’s promotional tools.

Facebook says that the new option will be launched soon.

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