Walmart to Pilot Test Livestreamed Video Shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. During a Walmart livestream, TikTok users will be able to shop from Walmart’s fashion items without having to leave the TikTok app, in a pilot of TikTok’s new “shoppable product.” The fashion items themselves will be featured in content from 10 TikTok creators.

During this special, the creators will show off their favorite Walmart fashion finds in their own unique ways.

As products are shown on screen, pins will pop-up that users can tap to add the item to their cart. They’re then directed to a mobile checkout experience. Alternately, customers can choose to tap on a shopping cart pin at the end of the event to look through all the items featured and select what they’d like to purchase. Shopatainmentis here folks.