Vimeo Launches Video Creation Tools for Small Businesses and Marketers

The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video production at the scale they need to compete. With Vimeo Create, available on both the desktop and as an app, businesses choose from pre-made, professionally designed video templates that can be customized to meet their needs. More advanced users could opt to start a new video from scratch, as an alternative.

The app includes a library of stock content to add to videos, including millions of HD video clips, photos and commercially licensed music tracks available for no extra fee, Vimeo says. Businesses also can customize their videos by selecting the colors, fonts, layouts, logos, text captions and calls-to-action they want to use.

Vimeo Create also simplifies the process of designing videos for different social platforms, where aspect ratios (e.g. square, vertical, horizontal) and format requirements vary. After the video is finalized, users are able to publish across the web — including to Facebook, YouTube, Instagram, Twitter and LinkedIn — as a part of the Vimeo Create workflow.

Anyone can try Vimeo Create for free, but you’ll need a Pro subscription or higher to save and share your video.