Saijo George

Curated by Saijo George

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monday20 Jun 2022

UK Influencers abandon TikTok Shop in latest blow to UK ecommerce venture

TikTok influencers in the UK are dropping out of the company’s ecommerce programme, complaining of poor pay, long hours and promoting cheap products, in the latest signal that the company’s “livestream shopping” model is struggling to take off worldwide.

Some of them have told the Financial Times they have abandoned the project in recent weeks, complaining that their pay had been cut, while limited stock and shipping issues had resulted in abusive comments being directed at them.

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