Saijo George

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thursday14 Oct 2021

Twitter Tests Ads in Tweet Replies

https://www.socialmediatoday.com

Twitter’s looking to expand its ad inventory with a new placement option, within the reply threads of tweets. The new ad option would see promotions displayed within the first few replies to a tweet, ‘right where the conversation is happening.

The format is currently only in testing, so only certain users will see the promoted tweets. The option could essentially facilitate direct monetization of tweets, with the tweet creator able to opt-in to these ads, then get a cut of the resulting revenue.

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