Twitter launches Promoted Trend Spotlight Ad
https://blog.twitter.comPromoted Trend Spotlight lets you add a 6-second video or images (including GIFs) to the top of their The Explore tab, Twitter’s collection of trending topics and hashtags. This is where people go to see what’s happening, making it a prime location for advertisers to connect with people and conversation.
Promoted Trend Spotlight is now available in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.
How it works:
- Your ad will appear at the top of the Explore tab for the first two visits per person, per day.
- After the initial two visits, the placement moves to the standard Promoted Trend placement and organic editorial content resurfaces in the Spotlight placement.
