Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content.

Essentially, when you choose the new 15-second ad objective for your campaign, Twitter’s algorithm will look to serve your video ads to the users that have the highest likelihood of spending more time with video content, based on their noted preferences and previous behavioral trends in the app.

Twitter says that 15-second view bid units will also now become the new default bid for all campaigns under the Video Views objective.

The option is available to all Twitter advertisers from today, while Twitter also notes that it’ll soon be available for Pre-roll Views campaigns as well.