Tiktok’s New Ad Product Gives Creators A Chance To Partner With Marketers On Branded Contenthttps://techcrunch.com
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part in them. Brands can develop a brief and release it to the creator community encouraging them to participate in Branded Missions.
Creators can then decide in which Branded Missions they want to participate. All creators who are at least 18 years old and have at least 1,000 followers are eligible to participate in a Branded Mission.