TikTok’s Internal Research Reveals Their Impact On Consumers’ Purchase Journeys

TikTok has shared the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism.

The latest research gives brands several interesting insights into how they can harness the platform not only to drive culturally relevant conversations but also to supercharge their sales.