TikTok To Launch Food Delivery Service That Will Pay Creators Of Viral Dishes
https://www.tubefilter.comTikTok has partnered with Virtual Dining Concepts–the company behind MrBeast Burger, Larray’s Loaded Mac, and Barstool Bites–to launch a delivery-only food service a spokesperson describes as “a campaign to bring TikTok food to fans.”
According to Bloomberg, which first reported the news, TikTok Kitchen will launch with a menu that includes baked feta pasta, pasta chips, a smash burger, and corn ribs. All of these recipes—and many, many more—went viral on TikTok in 2021, driven by the ever-growing contingent of culinary creators sharing their inventions on the platform.
A spokesperson tells Tubefilter that the TikTok Kitchen menu will credit the creators who made each dish, and said these creators “will be featured prominently throughout promotion.”
TikTok Kitchen’s press release said that after the launch, the menu will be updated quarterly to reflect “the hottest current trends…so the brand remains fresh and relevant.”
It’s not clear yet when TikTok Kitchen will debut.
