TikTok to diversify its For You feed, let users pick the topics they want to avoid

TikTok announced this morning it’s taking a new approach to its “For You” feed — the short-form video app’s main feed, powered by its algorithmic recommendations. The company already detailed how its algorithm works to suggest videos based on users’ engagement patterns within its app, but admits that too much of a particular content category can be “problematic.” The company now says it’s working to implement new technology to interrupt “repetitive patterns” on its app and is also developing a tool that would allow users to have a say in the matter by letting them pick which topics they want to avoid.