TikTok Takes on Facebook with US Ecommerce Push with a Suite of New Online Shopping Tools
https://www.ft.comTikTok is planning an aggressive expansion into ecommerce in the US, where it will go head-to-head with Silicon Valley giant Facebook.
The Chinese-owned viral-video app has briefed advertisers on a number of new features for 2021, according to several people who have seen its plans, some of these include
- a tool that lets its most popular users share links to products and automatically earn commission on any sales.
- the ability for brands to showcase catalogues of their products on the platform
- “livestreamed” shopping, a mobile phone version of television shopping channels, where users can buy goods with a few taps after seeing them showcased by TikTok stars
- and more
