Saijo George

Curated by Saijo George

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thursday5 May 2022

TikTok Takes First Steps Towards Improved Creator Monetization with Pulse Program

TikTok has announced its new ‘TikTok Pulse’ program, which will enable advertisers to place their ads alongside the most popular content in the app, while it will also provide a new revenue-share pathway for creators, without them having to organize separate brand deals themselves.

Through TikTok Pulse, brands will be able to place their ads alongside TikTok Clips that are in the top 4% of top performers on any given day. Those performance benchmarks are based on views and engagement, but essentially, it will enable brands to ensure that they see maximum views by being tagged to trending content.

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