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thursday30 Sep 2021

TikTok Shopping Expands With More Partnerships, Live Shopping, New Ads And More

https://techcrunch.com

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts. Now, TikTok is announcing a slate of new brand partners for TikTok Shopping, including Square, Ecwid and PrestaShop, with Wix, SHOPLINE, OpenCart and BASE coming soon. It also introduced a fuller slate of solutions for TikTok commerce, including ad products and later this year, a TikTok Shopping API.

Later this year, TikTok said it would also launch a TikTok Shopping API, which will allow businesses to integrate their product catalogs directly into TikTok, and eventually include those products in their organic content.

The company also now offers a trio of in-feed ad products for online shopping: Collection Ads, Dynamic Showcase Ads (DSAs), and Lead Generation.

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TikTok Shopping Expands With More Partnerships, Live Shopping, New Ads And More 1 - Social Media News

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