Saijo George

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friday5 Nov 2021

TikTok Shares New Insights into Holiday Shopping Trends to Assist in Campaign Planning

https://www.socialmediatoday.com

Is TikTok part of your holiday marketing strategy?

The fast-growing video platform has become the place to be for many young consumers, and it’s increasingly driving the latest trends, which extends to products and consumer behavior as well.

Indeed, even last year, TikTok says that 80% of its users who bought something on Black Friday indicated that TikTok had played a role in that decision, while 40% said that they’d made a purchase after seeing the exact item on TikTok.

The findings, included in TikTok’s latest research report, are both significant, yet not surprising, with TikTok becoming a bigger part of the social media landscape, and popular culture overall, throughout the pandemic.

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