Saijo George

Curated by Saijo George

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thursday14 Jul 2022

TikTok owner ByteDance to launch new social media app for young users that will rival Instagram

The new ByteDance app called ‘Kesong’, which means croissant in Chinese, is designed for young users to share their lifestyle and hobbies.

It is expected to compete against Instagram-like social e-commerce platform Xiaohongshu, which has more than 200 million monthly active users.

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