TikTok Launches New Spark Ads Which Enabled Brands to Tap into Trending Organic Content
https://www.socialmediatoday.comTikTok has launched a new ad option that essentially enables brands to sponsor already trending organic content that aligns with their offerings, in order to get an association boost without having to create anything themselves, or even commission a creator to do so.
Through TikTok’s new ‘Spark‘ ad option, brands can identify existing organic videos that might fit their campaign – like, say, if a beauty influencer has showcased your product in his or her organic clips. Brands can then reach out to these creators and re-purpose their clips for paid campaigns.
Through Spark, brands can boost both their own organic posts and/or relevant content posted by creators, converting them into In-Feed Ads or TopView ads. And given that this is essentially boosting already strong performing content, it could be a great way to maximize brand reach and resonance, which could come in particularly handy for marketers that are less familiar with the platform and may not have the budget or skills for original material.
You can learn more about TikTok’s ‘Spark’ ads here.
