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friday24 Jun 2022

TikTok Launches New Attribution Manager to Provide More Ad Performance Tracking Capacity

https://www.socialmediatoday.com

TikTok marketers rejoice – today, TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns.

For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.

You can find the new Attribution Manager in the ‘Assets’ section of TikTokm Ads Manager – more info here.

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