TikTok Launches Creative Exchange Platform to Connect Brands with Top Creators
https://www.socialmediatoday.comTikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals.
The process is fairly straightforward – brands sign-up for the Creative Exchange platform (available to brands with verified profiles), which then provides an overview of your pitching options, and how you want to outline your desired project.