Saijo George

Curated by Saijo George

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monday15 Nov 2021

TikTok Launches Creative Exchange Platform to Connect Brands with Top Creators

TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals.

The process is fairly straightforward – brands sign-up for the Creative Exchange platform (available to brands with verified profiles), which then provides an overview of your pitching options, and how you want to outline your desired project.

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