TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canadahttps://techcrunch.com
TikTok is moving into e-commerce. The company announced this morning an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come.
Soon, Shopify merchants with a TikTok For Business account will be able to add a new “Shopping” tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile. Merchants can request to join the pilot through Shopify’s own TikTok channel.