Saijo George

Curated by Saijo George

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wednesday11 May 2022

TikTok Announces New Data Partnership with Foursquare to Provide Insights into In-Store Visits

TikTok’s trying out a new partnership with Foursquare, which will enable TikTok advertisers in the US and Canada to utilize Foursquare Attribution to better quantify the effectiveness of their campaigns in driving people into stores.

You can read a case study of how McDonald’s utilized TikTok’s Foursquare attribution here.

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