Saijo George

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wednesday29 Sep 2021

TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event

https://www.socialmediatoday.com

TikTok held its first ever TikTok World business showcase event, where it shared a range of new tools and options designed to help brands make the most of its platform. Some highlights

  • launch of an updated version of TikTok’s Creator Marketplace brand and creator connection platform, which enables brands to find influencers in their niche who are open to working on business promotions.
  • They also announced ‘Open Application Campaigns’, which will enable brands to list their campaigns for interested creators to self-apply.
  • a new Creator Marketplace API, which will enable third-party platforms to provide more insight into TikTok creator performance, and facilitate connection, while also outlining initial partnerships for the expansion.
  • and more
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