Saijo George

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wednesday14 Apr 2021

Tiktok Advertiser Pitch Deck Reveals New Ad Formats Coming Soon

https://twitter.com

TikTok advertiser pitch deck reveals new ad formats coming soon [paywalled content]. The new ad formats — which are in testing and expected to be rolled out in the first half of 2021 — let brands show their products, retarget people with products they’ve shown interest in, and highlight sales and promotions. The new formats include:

  • Collection Ads, where brands can combine their product catalogs and branded videos to lead people to product landing pages.
  • Dynamic Product Ads, which automatically retarget people with products according to their online behaviors.
  • Promo Tiles, which allow advertisers to add customizable sales and promotions to their in-feed ads.
  • Showcase Tiles, which let creators promote products in their videos with a link to them in tiles below for users to purchase.
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Senior SEO Specialist / Audience Strategist

Full Time 100% Remote

Company : 10up

10up is a fully distributed, global creative services agency; partnering with some of the biggest brands in the world.  This role at 10up sits on our Audience and Revenue team.…