Tiktok Advertiser Pitch Deck Reveals New Ad Formats Coming Soonhttps://twitter.com
TikTok advertiser pitch deck reveals new ad formats coming soon [paywalled content]. The new ad formats — which are in testing and expected to be rolled out in the first half of 2021 — let brands show their products, retarget people with products they’ve shown interest in, and highlight sales and promotions. The new formats include:
- Collection Ads, where brands can combine their product catalogs and branded videos to lead people to product landing pages.
- Dynamic Product Ads, which automatically retarget people with products according to their online behaviors.
- Promo Tiles, which allow advertisers to add customizable sales and promotions to their in-feed ads.
- Showcase Tiles, which let creators promote products in their videos with a link to them in tiles below for users to purchase.