Saijo George

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wednesday14 Apr 2021

Tiktok Advertiser Pitch Deck Reveals New Ad Formats Coming Soon

TikTok advertiser pitch deck reveals new ad formats coming soon [paywalled content]. The new ad formats — which are in testing and expected to be rolled out in the first half of 2021 — let brands show their products, retarget people with products they’ve shown interest in, and highlight sales and promotions. The new formats include:

  • Collection Ads, where brands can combine their product catalogs and branded videos to lead people to product landing pages.
  • Dynamic Product Ads, which automatically retarget people with products according to their online behaviors.
  • Promo Tiles, which allow advertisers to add customizable sales and promotions to their in-feed ads.
  • Showcase Tiles, which let creators promote products in their videos with a link to them in tiles below for users to purchase.
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As an agency director, staying on the pulse of changes in the digital landscape is fundamental to our success. Unlike traditional industries, we can't rely on the methods that worked for us in the past as the pace of change and transformation in digital dictates constant investment in education. Saijo and the tl;dr feed/newsletter is an invaluable source to anyone in digital as it constantly provides value and keeps busy digital talent reliably up-to-date. Make reading it a weekly habit and you'll understand why tl;dr marketing is your secret weapon in digital and why you should consider Saijo a good friend to have in your network.

Senior SEO Specialist / Audience Strategist

Full Time 100% Remote

Company : 10up

10up is a fully distributed, global creative services agency; partnering with some of the biggest brands in the world.  This role at 10up sits on our Audience and Revenue team.…