TikTok Adds New Live-Stream Moderation Tools as it Eyes the Next Stage of Live-Stream Shopping

TikTok is looking to refine its live-stream offering, with a set of new additions to provide more control for live broadcasters, as well as new discovery tools to better highlight in-progress live-stream content.

Here are some of the highlights:

• First off, TikTok is adding a new option which will enable broadcasters to assign ‘Live moderators’, being a person, or people, that can help them manage their streams.
• TikTok is also rolling out keyword filters for live-stream comments.
• TikTok’s also expanding its thoughtful comment reminders to live-streams, which could help to stop commenters from making potentially offensive remarks.
• TikTok’s also rolling out a new option that will enable streamers to temporarily mute viewers or remove unkind or harmful comments, which will be available both to hosts and assigned moderators in the coming months.
• Live-streams are set to play a key role in TikTok’s next stage, with the platform already experimenting with live-stream shopping options, which will provide more capacity for brands and influencers to monetize their TikTok following.