Saijo George

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monday15 Nov 2021

The Sneaky Way TikTok Is Connecting You to Real-Life Friends

https://www.wired.com

Unlike Other Social Apps, Tiktok Didn’t Become A Global Success By Connecting People With Their Friends And Family. Its Stated Mission Is To “Inspire Creativity And Build Joy,” A Far Cry From Facebook’s Goal To “Bring The World Closer Together.”

While TikTok to date has been an app where you could largely expect never to run into annoying uncles, ex-boyfriends, or coworkers, the platform is now making a greater effort to connect users to people they already have relationships with outside the platform. Eight TikTok users told WIRED that, over the past few months, the app has begun encouraging them to follow people from real life. It’s also become a common complaint among the TikTok faithful more broadly, raising privacy concerns about the tactics the app uses to establish who they know in the first place.

The article goes into more detail on how TikTok is building up your profile.

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tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.