Saijo George

Curated by Saijo George

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thursday25 Nov 2021

Spotify Is Testing A TikTok-Like Music Discovery Tool

Spotify is the latest platform to incorporate the TikTok format, following successful adaptations by the likes of YouTube, Instagram, and Snapchat in the form of Shorts, Reels, and Spotlight.

Spotify is testing a version of the format that would ostensibly serve as a way for users to discover new music via an endless vertical scroll of music videos.

The feature, aptly dubbed Discover, enables users to scroll through clips and either β€˜like’ (and add to a list of liked songs) or skip. A three-dot menu also brings up additional information about each track.

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tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.