Snapchat’s First Commercial Ad Offering Moves Out of Beta

Snap Inc. revealed that it is moving its First Commercial offering out of beta and making it widely available to U.S. advertisers, and it detailed several new docuseries that are joining its Snap Originals slate.

First Commercial was introduced in beta in April and made available to select advertisers through direct sales, with the company saying at the time that it would eventually be sold programmatically.

The option lets brands ensure that their ad is the first commercial any user sees within the first Snap show they watch that day.