Saijo George

Curated by Saijo George

Read more

friday7 May 2021

Snapchat To Launch A Creator Marketplace To Connect Marketers With Creators To Collaborate On Ads

https://techcrunch.com

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads. It will then expand to support all Snap Creators by 2022.

Snap says the Creator Marketplace will open to businesses later this month to help them partner with a select group of AR Creators in Snap’s Lens Network. These creators can help businesses build AR experiences without the need for extensive creative resources, which makes access to Snap’s AR ads more accessible to businesses, including smaller businesses without in-house developer talent.

Social Media

As an agency director, staying on the pulse of changes in the digital landscape is fundamental to our success. Unlike traditional industries, we can't rely on the methods that worked for us in the past as the pace of change and transformation in digital dictates constant investment in education. Saijo and the tl;dr feed/newsletter is an invaluable source to anyone in digital as it constantly provides value and keeps busy digital talent reliably up-to-date. Make reading it a weekly habit and you'll understand why tl;dr marketing is your secret weapon in digital and why you should consider Saijo a good friend to have in your network.

Senior SEO Specialist / Audience Strategist

Full Time 100% Remote

Company : 10up

10up is a fully distributed, global creative services agency; partnering with some of the biggest brands in the world.  This role at 10up sits on our Audience and Revenue team.…