Saijo George

Curated by Saijo George

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wednesday7 Jul 2021

Snapchat Shares New Research into How AR Campaigns are Driving Conversion

https://www.socialmediatoday.com

As AR tools continue to evolve, and move towards the next stage of consumer adoption and usage, they’re also opening up new options for consumer/brand connection, and facilitating advanced, virtual product experiences that can help drive conversion, in totally new ways.

To provide some more context on this, Snapchat recently published some new data on the benefits of AR tools for marketers, and how they’re already helping drive conversion and buyer response.

It still feels like a way off, like advanced AR tools, like everyday wearables, are not realistically on the horizon in the near future. But examples like this show that this next stage is getting closer, and that will open up new opportunities, in many new ways.

You can read Snapchat’s full AR conversion report here

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