Snapchat Provides New Options for App Promotions
https://www.socialmediatoday.comSnapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform.
The main connection here comes via Snap’s Creative Kit, which enables developers to integrate Snapchat functionality into their apps, and Login Kit, which allows users to sign into your app with their Snapchat credentials. Both are part of the broader Snap Kit platform that Snap announced back in 2018.
As you can see in this example promotion for Yahoo Fantasy Sports, the AR promotion displays the actual game data within Snapchat. This is one of the new options facilitated by Snap’s improved cross-app connection.
Other initiatives include
- Optimization for installs from Lenses – app marketers focused on user acquisition are now able to select app installs as the objective for AR Lens campaigns.
- App Conversions campaigns – new goal-based bidding options so you can optimize towards repeat actions, such as Opens and Purchases
- Minimum ROAS bidding – enable app advertisers to set a specific spend goal for their campaigns
- Snap Audience Network – Snapchat’s also developing its Audience Network, which will help app advertisers extend their Snapchat campaigns.
