Snapchat Previews Coming Ad Targeting Options to Help Improve Campaign Focus

Snapchat has outlined a range of coming ad targeting options which will provide more focus for your Snap ad campaigns. Snap has shared that these three new ad targeting options will be made available for in-app campaigns from next year:

• Content Consumption: Shows what publishers, and content sources your audience is spending the most time with. 
• Camera Usage: Reveals more about how your audience engages with AR Lenses and Filters. 
• Compare Custom Audiences: Dive deeper into traits that are unique to your audience by making comparisons against other custom user groups.

The insights will be based on usage habits within Snapchat, and will provide more ways to connect with the right audience around their engagement behaviors, interests and more. So they’re not impacted by Apple’s ATT update, nor will they be affected by Google’s coming changes.